John Ritenbaugh, revisiting Herman Hoeh’s brilliantly reasoned, through highly speculative, doctrine about Church eras, takes a hard look at the biblical evidence and concludes that the notion of eras is based on some fundamental errors. Because Revelation 1:1 uses the adverb shortly (NKJV)—quickly and soon in other translation, describing the quickness of prophetic events, we cannot find a shred of evidence for lengthy, drawn-out eras. Christ’s promise to Peter in that the gates of hell would never prevail against the Church refers more to our private battle against sin than a physical battle against a church organization. Jesus Christ has already defeated Satan. Our collective fellowship has speculated that seven eras of the church spanned the time since 95 AD to the present, in which a dominant attitude would prevail sequentially, corresponding to the commendations and charges of the letters delivered on the postal route between Ephesus and Laodicea in western Turkey. Even though the mail route was spatially sequential, the churches were contemporaneous. Like the many splinters in the greater Church of God, these churches had different strengths and different weaknesses. Jesus Christ, standing in the midst of these contemporaneous churches, comments on each one, indicating that He considers them all to be part of the His Body, The command to “hold fast,” issued five times, indicates that all seven of these attitudes (that is, strengths and weaknesses) will be extant at His Second Coming. Constantly, we should be wary about browbeating lukewarm Laodicea or dead Sardis because these are all attitudes every called-out one exhibits to one degree or another. Jesus Christ expects that all of us learn from all seven letters, applying the correction which applies to each of us individually.
John Ritenbaugh, reflecting on the concept of church eras prevalent throughout the Worldwide Church of God, asserts that Herman Hoeh in his historical studies found a common link in doctrines and practices of groups from the apostolic times to the present, attempting to define specific characteristics of the seven churches along the mail route in Revelation 2-3. In five of these churches, there is an indication that Christ's return was imminent. In the first century, all of these churches were extant. When this letter was circulated, all seven churches were recipients of this same message. In the prophetic Day of the Lord, Christ stands in the midst of all seven churches. All seven churches are extant right now. The seven attitudes are extant right now. We are to learn from the lessons from all seven of the churches, yielding to the instructions and responding to the appropriate correction.
Despite the greatness of the Old Testament prophets, Jesus declares that none was greater than His cousin, John, known as "the Baptist." John Ritenbaugh explains that Jesus clearly says that John fulfilled Malachi 4:5-6 as the prophesied Elijah to come.
John Ritenbaugh reiterates the characteristics of a prophet, showing that both Moses and Aaron fulfilled this role. Jesus described John the Baptist as the greatest of all the Old Covenant prophets, distinctive by his austere dress and diet. Highly esteemed by the common people, John was unusually vital and strong, and consciously prepared the way for the Messiah. Although by no means a wild man, John, like the prophets of old, experienced alienation from people, especially the entrenched religious and political leaders within the system. His greatness lay in 1) the office he filled, 2) the subject he proclaimed, 3) the manner in which he did it, and receding into the background, 4) the zeal in which he performed his office, 5) the courage he demonstrated, 6) his lifetime service, and 7) the number and greatness of his sacrifices, performed in the spirit and power of Elijah, by which he restored and repaired family values, enabling people to see God.