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Looks Fair, Feels Foul

Sermon/Bible Study by Richard T. Ritenbaugh

Be wary of things and people that appear attractive and fair on the outside, but are actually foul and destructive underneath. Evaluate the fruit.

Knowing God: Formality and Customs (Part Four)

Sermon by John W. Ritenbaugh

The fashion and advertising industries serve as prime examples of how worldly commerce operates according to principles directly opposed to godly values. Quotations describing designer Gianni Versace reveal an industry philosophy in which clothing becomes a vehicle for flamboyant, "profoundly sexy" self-expression, with dresses cut "obscenely low" and hems "ridiculously high," blending fashion with celebrity culture and sensuality rather than modesty. Similarly, Calvin Klein's advertising, which placed young women in extremely tight jeans with suggestive double-entendre slogans, was condemned even by secular commentary as echoing "the sickening clichés of New York's child-sex industry." These examples illustrate how those with power in the fashion world—predominantly men—exploit women's desire for recognition, turning them into victims of an industry built on exposure and manipulation rather than dignity. This pattern of commerce is traced back to spiritual roots. John's warning against "the lust of the flesh, the lust of the eyes, and the pride of life" and Paul's caution that "the love of money is a root of all sorts of evil" describe the engine driving worldly business. Revelation 18 extends this picture to end-time Babylon, whose destruction triggers mourning among "the merchants of the earth" who can no longer sell their luxurious merchandise—gold, silver, fine linen, purple, and silk—much of which relates directly to clothing and adornment. This merchandising system is linked back to Ezekiel 28:16, where Satan (Helel) himself is described as filled with violence "by the multitude of your trading," identifying him as the ultimate source of the corrupt desires fueling worldly commerce. Thus, the business of fashion is not neutral; it is animated by unlawful desires for pleasure, vanity, and power, with Satan as the underlying influence behind the world's economic and marketing systems. Contentment, by contrast, is presented as the godly alternative. Paul's teaching that "godliness with contentment is great gain" and that having "food and raiment" should be sufficient stands in direct opposition to the advertising industry's core strategy, which exists largely to manufacture discontentment. Advertisers deliberately study human nature, targeting specific age groups with tailored imagery, actors, and music designed to convince consumers that happiness is impossible without acquiring the newest product. This manufactured dissatisfaction breaks down self-control, driving a "helter-skelter" pursuit of ever-changing fashions rather than fostering peace. Israel's forty years in the wilderness provide a contrasting model, since during that time God supplied all their needs and their clothing did not wear out, showing that changing fashions are neither necessary to please God nor an indicator of godliness. Yet this is balanced by the recognition, drawn from Ezekiel 16 and Isaiah 61:10, that God is not opposed to beauty or fine clothing itself, since righteousness is described as glorious apparel. The concern is not adornment as such, but rather clothing and marketing practices that promote vanity, seduction, or the harlotry-like exposure condemned elsewhere in the material. Ultimately, the fashion and advertising industries exemplify the broader spiritual conflict between conformity to the world and identification with Christ. As the redeemed, believers are called to resist becoming slaves to commercial systems built on lust and discontentment, recognizing instead their obligation to serve Christ alone through modest, gender-appropriate, and dignified clothing that reflects an inward state of righteousness rather than worldly manipulation.

'Never Events'

Commentary by Martin G. Collins

Medication error constitutes the deadliest form of 'never events.' The medical community seems more interested in managing disease than in finding its cause.

The Beginning of History

Feast of Tabernacles Sermon by Charles Whitaker

Many believe that history is progress—that mankind, along with his nature, governments, and technology, is on an inevitable course of advancement.

Climate Change

Sermonette by Ronny H. Graham

Various leaders have tried to instill fear about alleged climate change, warning both about a coming ice age and the earth heating up, to justify greater control.

God's Rest (Part 4)

Sermon by John W. Ritenbaugh

Coveting—lust—is a fountainhead of many other sins. Desiring things is not wrong, but desiring someone else's things promotes overtly sinful behavior.

The Right Use of Power

Sermon by John W. Ritenbaugh

With dominion comes responsibility to maintain. The sad history of mankind shows that he has mismanaged his power, bringing about disease, war, and famine.

Purpose-Driven Churches (Part 2)

Sermon by John W. Ritenbaugh

The emerging, new paradigm, purpose driven, outcome-based churches emphasize that the ends justify the means, glorifying relativistic human philosophy.

Many Excuses

Sermon by John W. Ritenbaugh

We need to avoid the trap of self-justification, allowing our hasty words to lure us into sin. We must be quick to listen, and slow to speak.

Foundations

Feast of Tabernacles Sermon by John O. Reid

The pillars of the Parthenon were fitted together in sections. It is impossible for these pillars to stand without a solid foundation.

Glorify You Me

Feast of Tabernacles Sermon by John O. Reid

The purpose of our calling is not the place of safety, but that we glorify God, following the example of Jesus Christ.