God does not love everybody equally. Nowhere does He tell us to prefer the ungodly world. Though He tells us to love our enemies, but not to be affectionate.
To counteract complacency, Hebrews warns against neglecting God's invitation of salvation, which He does not guarantee until sanctification has run its course.
Hebrews 1:3 and Psalm 2 explain how Jesus becomes something He previously was not. Because of Christ's qualifications, Christianity has a claim on all mankind.
Most of the attrition from the truth stems from losing interest. Drifting away is rarely intentional, but the result of choosing to live carnally.
Unlike most Millennials, obsessed with acceptance by their peers, Jesus did not mind being a loner because He loved the things His Father taught.
Our carnal natures must be displaced by God's Holy Spirit, motivating us to refrain from causing offense, but freely forgiving others as God has forgiven us.